Always self confident, Striezi. Illustration around 1920.

A little bit about Striezi

Our vision

Striezi – the playful Bavarian synonym for the lovable mischievous rascal. Though perhaps reckless at times, things never get boring with him around, rest assured! There’s always a sense of that certain ironical ‘timeless nudge’.

He may be just a little bit self-indulgent, in a casual effort to maintain his nonchalantly elegant appearance, and greatly concerned about his impression on the ladies. A ‘Bazi’ who pursues his goals in a playful and effortless way with true-hearted, genuine charm – in other words simply a ‘Striezi.’

The one and only true Striezi is of course only to be found in Bavaria. One may encounter him in such places as the ‘Chiemgauer Volkstheater’ or within the ‘English Garden’ in Munich. You’ll find him at the ‘Oktoberfest’, of course, but one can also find him in form of a member of congress of the ‘Maximilianeum’, the Bavarian State Parliament.

Striezi is multifaceted in nature. Loving of his picturesque Bavarian homeland, he reveres the sceneries of the local mountains, fresh-water lakes, and sun-drenched beer gardens, all united under a white-blue sky. He spares no clichés to celebrate himself and his world: the awaiting round of the ‘Schafkopf’ game, a chilled pint of beer, his dachshund Waldi, but perhaps most importantly, the dashing ‘Deandl’, who oh so smitten see through him.

Striezi’s continuous postcard prime time experienced his golden age of postcards around 1900, and it’s being kept alive by us garnering motifs from collectors or at Munich flea markets.

During this time, an abundance of artistically remarkable illustrations was created, both in quantity and quality. A demand, which was subsequently superseded, served by the ever-increasing rise of the world of photography. However, until that time, a variety of profoundly expressive and truly Bavarian imagery was generated; and not just the traditional Bavarian character heads, but also young, stylish ‘Hupfa’, jaunty ‘Madl’ and countless dachshunds, just as cheeky and headstrong as their owners.

Today the artists are mostly unknown, identities for the most part not even researchable. One of the very few great exceptions are the illustrators Paul Otto Engelhart, Karl Feiertag and the renowned Jewish artist Alfred Schwarzschild, who was forced to flee from his hometown Munich to England in 1938.

We at Striezi® strive to revitalise and honor the most beautiful illustrations of both known and unknown artists.

Striezis Gschbusi, at the Oktoberfest around 1910; In action, flirting around 1900; Striezi's pup Waldi, all dressed up around 1920; Striezi, on the go around 1900.

Design and Production

Striezi® cards are designed in our studio with great dedication to design, lots of creative imagination and careful attention to detail. 

Every card’s motif is distinctively unique. Suitable historical illustrations serve as excerpts from which collages are created. These are then artfully adorned with emblematic Bavarian phrases, traditional Bavarian patterns and retro design elements. Most of the historical motifs are already quite faded. But lithographically rejuvenated, they get to shine anew in fresh, radiant colors! 

Surely you already noticed the sparkling glitter on our cards. In the final step of the crafting process, we refine and polish the motifs using an extensive state-of-the-art screen-printing method. The glitter gives the cards a further degree of high quality elegance, making them a real eye-catcher, in every sense of the word. 

Discovering old high-quality illustrations, refreshing the color and providing them with appropriate backgrounds, fabric patterns and cheeky sayings, is the chain of artistic creation that gives us true fulfilment and lots of fun. However, the design process is also time-consuming, because the new card theme is intended to emphasize the special character of the old illustration and at the same time meet today’s taste. Until the moment that we consider successful completion, we are faced with aesthetic and creative questions, lastly requiring the accompanying text and image to immediately catch the viewers eye and evoke feelings of compassionate sympathy.

Our greeting cards are printed at the oldest printing facility in Munich, with a strong focus on state-of-the-art quality and environmentally friendly manufacturing. Also within the production process itself are we concerned with the preservation of old craftsmanship practices.

Let Striezi deliver also YOUR “Scheena Gruaß aus Bayern”, charming, tasteful and always “zünftig”!